Will Donald Trump go as far as publicly humiliating a former friend just to promote the new season of "The Apprentice?" In the wonderful world of showbiz it's hard to differentiate between authentic scandals and those that are 'staged' in order to generate media attention. While the war of words between Donald Trump and Rosie O'Donnell is only getting worse, some are wondering whether this is a poor attempt at media attention for The Donald to promote his new season of "The Apprentice."

It's a hard arguement to make, while the timing of both the Miss USA scandal and the Rosie O'Donnell feud seems a little more than coincidental, The Donald has yet to mention the new season of Apprentice in any of his interviews.
I guess the question is whether or not the name "Trump" in the news is enough to generate viewers to watch the show. It's no secret that Donald and Rosie used to be quite good friends. In fact, Rosie attended one of Donald's first weddings - quite a few years back. Either way the two are far from being friends now. And while most people are spreading Christmas cheer, Rosie and Donald continue to insult eachother every chance they get.
Do you think that Donald Trump is using this scandal as a means to promote his new season of Apprentice?
Do you think that ratings for The Apprentice will be postiviely or negatively affected by his battle with Rosie?