The much anticipated release of Kevin Federline's new commercial for Nationwide Insurance is set for this Sunday during the Super Bowl. K-Fed's appearance in the commercial has sent media sources in a frenzy. Federline, who recently separated from Britney Spears is giving her a run for her money when it comes to publicity since the split. While Brit is in the studio trying to complete her new album, Kevin is hitting it big - in a highly profiled Super Bowl commercial.

While everyone is anxiously waiting for the release of the new commercial, Nationwide Insurance has released a teaser clip on their website. While Nationwide has already run a successful ad campaign - K-Fed has been all over news headlines - the publicity the company will receive after the commercial airs is expected to tremendously high.

For a sneak peak of the "Life Comes At You Fast" commercial go to Nationwide.com.