Ladies, get ready to hit the beach in style - thanks to Jessica Simpson, of course. The 27 year old singer released her new swimsuit line at the Mercedes Benz Miami fashion week on Saturday.

Jess and her mom, Tina, were thrilled to debut the new line of sexy swimsuits which Jessica says were "inspired by different parts of my personality". 

Jessica, who sported a long blue, green and white dress, was said to have picked each model by hand for the much anticipated fashion show.

Simpson's new swimsuit collection features a number of spicy hot bikinis as well as several casual (but sexy) one piece designs. 

Jess insists that the new collection will satisfy a number of individual styles. In fact, the "Dukes of Hazard" star promises that the line will offer many elements "from all-American girl to bohemian".

We're used to seeing the highly popular singer in skimpy outfits but Jess insists that she wasn't always so eager to bare her body to the world. "I was always the girl who wore sweat pants and baseball caps to not be intimidating. But now I've learned to embrace beauty as part of my career, as part of my inner soul, as part of who I am."

Jessica will also be launching her very own fragrance line, which is expected to hit stores in July of 2008.

To see a video of the sexy fashion show, go to YouTube.com.