Since David Beckham announced last summer that he was working on a new bodywear line, ladies everywhere have been holding their breath in anticipation. Well, the wait is over, and now you can see the soccer star in all his glory -- and without most of his clothes -- plastered across H&M ads and billboards.

Beckham is no stranger to the modeling world. His stint as poster boy for Armani earned the company enormous profits, and the somewhat iconic image of Becks lounging in nothing but his undies and an unbuttoned white shirt is surely embedded into the minds of many a female fan. Now he's breaking into the design side of the fashion world with his very own brand of fashionable yet affordable underwear that will be sold in H&M stores from the beginning of February. However, he's also taken on the task of modeling the briefs and undershirts himself, and although he's rounded out a bit more in character, his body looks to be as sculpted as ever.

A seasoned soccer star, sex symbol and father of four, Beckham has managed to grow in a few directions and reap some great successes in the past few years. However, he seems to have set his sights on a role as a distinguished fashion designer: "I have had the idea of doing a bodywear collection for some time now," Beckham said in a recent interview, "The push to do something of my own really came as a result of my collaboration with Armani."  

He'll have to wait and see whether or not his business acumen and style sense will lead to a successful career in fashion, but he seems to be off to a great start with these new photos!