Dove created a lot of buzz this year when they released their "Evolution" campaign. This campaign launched a video that took the world by storm. For those of you who haven't seen it, the video basically took a very average looking woman and made her look amazing through the use of today's technology. With all the air brushing, photoshopping and technical enhancements these days it's literally impossible to look like the women we see on billboards, television or in the movies.
The campaign was very successful and drew a lot of attention from the media. The video was definitely relaying a positive message that spoke to women. It basically said that even the women we see in the media don't look like themselves in real life. What we see is not an accurate depiction of what these women look like. The simplest looking woman could look like the hottest woman in the world with the right technology.
Here's the part that you probably don't know about. Recently, another campaign was launched by HOMO (Hodgsen Moffat) Entertainment in response to Dove's original video. HOMO took the evolutionary process of models one step further.
What this video is saying is "yes, you can take any average woman and make her look amazing but you can also take the average man and make him look like an amazing woman as well." Basically you can take any person in the world and generate them to look completely different from they way they normally look.
So why do we try so hard to stack up to the women we see in magazines, television and on billboards when they don't even stack up to themselves?
Here are the two videos for you to watch. The original version is first and below you will find the response to Dove's video. Check it out and let me know what you think. Do you think it will change the way we look at models or celebrities? Hopefully it will change the way we look at ourselves instead.
Dove's Evolution Video:
Revolution - A Response to Dove's Evolution
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