Domenico Dolce and Stefano Gabbana, the duo behind the popular design label D&G, are withdrawing their ad from circulation after protests erupted in Italy and Spain.
The ad, which women's rights groups call a "fantasy rape," features a lone woman in a prone position being held down by a shirt-less man while a group of men looks on. While D&G is known for their racy ad campaigns, many women's groups think this photo has gone too far and that it promotes violence against women.
In the U.S, the ad ran in the March issue of Esquire and it promted this response from Kim Gandy, President of the National Organization for Women: "...the idea that even a stylized image of rape appeals to a broad readership of men is disturbing."
Dolce & Gabbana insist that the ad was never meant to be controversial and that it represented an erotic dream; a sexual game.
The timing for the ad's release couldn't have been worse; Spain was in the midst of dealing with a large wave of crimes against women at the time of publication, and public outrage over the image was high.
Earlier this week, after demands from the Spanish government and Italian senators, Dolce and Gabbana decided to withdraw the ads from all publications.
The debate rages over whether or not this image represents an artistic interpretation of a sexual fantasy, or if it just glorifies rape. As the fashion industry continues to push the envelope and strives to remain cutting edge the line between risque and offensive continues to blur.
So, just how far is too far?