The new "M" by Madonna line launched yesterday at H&M stores worldwide; the collection has attracted the attention of both Madonna fans and fashionistas alike - but did it live up to the hype? 

The collection itself is a nice combination of style and wearability; a majority of the pieces are seperates like classic trenches and sporty jackets that can be worn with pretty much everything. One downfall is the large price tag; prices start $30 and go up to $530.

Our picks from the collection:

Despite the collection's high profile advertisting blitz, the general reception of the clothes was pretty ho hum. Fashion savvy shoppers just weren't that into the collection; it's all stuff we've seen before.

Stores have been reporting less than enthusiastic responses from customers; many had been anticipating a shopping frenzy with lineups out the door, but at some stores, only a handful of loyal fans showed up.

It seems that the novelty of the celebrity/top fashion designer mass market line has worn off - it's just all too common these days. Any style maven can head to Target for a design by Issac Mizrahi, and any fashionista worth her salt has a jacket from the Stella McCartney for H&M collection.

So, if mass market celebrity and high fashion designs have become passe, the fashion industry will have to move quickly to create the next big thing. Whatever it is, it better be good - this fashionista is still waiting to be wowed.